Korean housewife Jung Da Yeon, 46, weighed a hefty 70kg after having two children. In 2003, she lost 20kg in just three months by following a strict diet and exercise plan.
Following her dramatic weight loss, Ms Jung became famous after she published her diet books, workout videos, and photos online and in print, reports blog.dramafever.com. She even had her own Nintendo Wii game released in Japan called 'Mom-chan Diet Wii: Figure-robics by Jung Da Yeon'.
She became known in South Korea as 'momjjang ajumma', which means 'mum with a striking figure'.
Asian housewives were motivated by Ms Jung's amazing transformation, and started working out too in a bid to achieve the momjjang look. This trend became known as the momjjang syndrome.
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